Let’s talk logos!!! I’m sure you already know how important a logo is in your business, brand, or blog. A logo is truly the most valuable representation of your brand. It’s kind of like your website’s visual handshake (or hug ?) aka the first visual introduction you’re giving your potential clients and customers.
The easy part is having a logo, but creating an effective logo to be your brand’s bff is where it gets fun and challenging for some. We’ll make it fun today, I promise!
Whether you are at a DIY logo stage now or you have a brilliant designer in your back pocket – this post is for YOU!
If you’re new here, then a vital part of brand design I constantly talk about and strongly believe in is intentional branding. Branding with a purpose! We can have a pretty website or logo, but if it isn’t working for us and our business the prettiness doesn’t quite matter. Doing the purposeful work by defining exactly who your ideal people are and how to design to attract them will take you 100 steps ahead of the game.
I’m going to break down 3 essential elements of an effective logo so you can get on the right start when you are designing your logo yourself or having your designer help you. Either way, I totally believe you can make your logo bomb.com!
This is probably the most important and somewhat obvious element of a logo, but let’s get down and dirty on this concept of cohesiveness.
When you design your logo, you want to keep in mind how it flows with the rest of your website and branding…OBVI ?!
Questions to ask your lovely self – Does it co-exist well with the other elements you have going on in your visual brand? This means does it complement your colors, fonts (most important in terms of a logo), and patterns? If it doesn’t, don’t stress. There may be really simple ways to make it cohesive. You may just need to change up your fonts to match the rest of your branding. That’s pretty much a 5-second fix right there!
A great hack if you’re DIYin’ right now, is to pick a font palette of 2-3 fonts and use that to create your logo. You don’t have to overthink it, just create a simple font combination logo. If you want to get more deets on picking a font palette, go here to one my past posts or here for more info on font pairing. If you are going to do this, please make sure you don’t go overboard and DON’T USE MORE THAN 2 FONTS IN YOUR LOGO! This will ensure that your logo stays clean and cohesive throughout your whole thang.
Another major thing you want to keep in mind is cohesive functionality. This means you should consider the placement of your logo on your website when you are designing it. Will it stand alone or be put on a banner? Can you put different fonts around it (in the menu, tagline, etc.) to make it stand out? Make sure you design and arrange accordingly. Let me show you some examples. Pssst… here’s also a sneak peek of my new website now in the works.
Your logo CAN STAND ALONE
Ok so I’m sure you don’t only have a logo – you have or are on your way to having the whole branding she-bang (colors, fonts, other unique design elements).
Opposite to cohesiveness, you need your logo to represent you if all the other branding elements were to be stripped away. Think of it this way, say your company was sponsoring an event (you know how logos are placed on step and repeats). Well you would provide the event with your logo where they would place it all over the their event material. Remember, they are not going to feature a screenshot of your website and other branding, so make sure your logo can be an independent superstar by itself. Maybe you’re not sponsoring events, but there’s tons of other situations that your logo be hangin’ solo. Just to name a few – on your business cards, if you’re featured on another website, etc.
This means you should always have your business’ name in the logo. You can have different variations, of course, but make sure the main logo variation you are using has legible and clear text of your business’ name. We want to know who you are!
Here are some examples I have designed for some pretty rad clients that you can get a clear idea of what I’m talking about here. Notice how each of these can stand alone and you can get a sense of what their all about. You can clearly see the businesses’ names and get a feel for who they are trying to target just looking at the logo alone.
MAKE YOUR LOGO A client MAGNET!
Visuals have the capability to communicate more effectively and on a deeper level than words most of the time. Same goes for your logo, my friend!
Start thinking of your logo as a visual magnet! A magnet to attract your ideal clients, customers, and/or blog readers. Plus, it can something that can majorly draw them in or repel them quickly.
Let’s be honest – a logo can’t really bring traffic to your site but it can KEEP traffic there. Honestly, a logo is one of the first things you see when you stumble upon a website and it plays a major role in the viewer’s decision to stay on your site or head elsewhere. This means you need to make your logo a magnet.
In order to know what type of logo will be a magnet for you business, you are going to need to do some behind the scenes work to define who exactly you want to target.
Take out a notebook and really think about who your ideal client is. Write down as much information about them as you can (gender, hobbies, online hang out spots, offline hang out spots, life beliefs, etc.). From there, try to understand and get a grip on what visually inspires them. Pinterest is a great place to start for this. Create a board and pin as you were your ideal client. And BAM! Once you’re done with that, you’ll have a great resource of inspiration to start designing your logo as a magnet to attract your favorite people.
Happy branding, love! I’m rooting for you and your fabulous new logo! xo