Ah! Food blogs are my new favorite thing! Some of my favs are The Minimalist Baker and How Sweet Eats. I honestly get lost in these blogs for longer than I’d like to admit. Do you want to know what makes them so successful? Their BEAUTIFUL photos, of course!
Let’s be honest, if your blog photos aren’t AMAZING, your brilliant content gets overlooked pretty quickly… BUT don’t worry because I’ve got your back, my friend 😉 Quality, beautiful, and well-lit photos pull your audience and viewers in… in seconds. Today, I am ecstatic to share some of my top photo tips for food styling.
I did a wonderful collaboration with Katie Bressack and Gabby Norton. Every week, you will get the photo styling tips here, the full recipe on Katie’s blog, and the final styled product on Gabby’s blog, so make sure you check out all that fun stuff. You can see a behind the scenes post of our collab here.
1. USE CONTRASTING BACKGROUNDS
I’m a HUGE fan of white backgrounds! The location we shot at had the most amazing white countertops. If you don’t have that to work with, use a posterboard. I buy foam board so it lasts longer than just a regular paper poster.
White usually works well with almost everything and provides an amazing contrasting effect. Here we used darker colored bowls, so white was a perfect choice to allow the food to truly stand out in all its glory.
When you are using white or lighter dishware, try a wood or darker-colored background. Always think of the opposing color to make your most valuable subject stand out. I try to stick with simple dishware so the food becomes the focal point.
2. SHOW THE PROCESS
Don’t forget to show exactly how you are making your delicious food and always make these photos just as visually appealing as the final product.
You have to think about the two different kinds of people that come to your blog. The visual learners and the readers. The visual learners will skim over the words and mostly focus on the images. The readers will read every word, so make sure your posts appeal to both types of your audience.
3. LIGHTING, LIGHTING, LIGHTING!!!!
I believe you can make almost any photo look fabulous with the proper lighting. Different types of lighting can change the entire mood of a shoot. I get asked so many times about lighting. Obviously, if you had a studio with professional lights that would be amazing, but natural light (when used properly) can create really beautiful results.
Shooting inside can get a little tricky sometimes. When we shot this, we were shooting in a well-lit kitchen that had opaque windows that diffused the light evenly. This created the even and bright lighting effect here. #idealsituation
I highly suggest shooting outside in the shade. Don’t photograph food in direct sunlight. Pick a completely shaded and diffused area of light. Trust me, lighting can make or break a good photo.
4. TAKE VERTICAL PHOTOS
Vertical photos show up larger on your blog and in a Pinterest feed. Horizontal photos rarely get shared in the online world. You will notice that every once in a blue moon, I will add a horizontal image in my blog posts and it’s probably because I forgot about my own vertical rule. Please don’t forget this one, my friends!
With all this said, horizontal photos are ideal for website banners. Keep this in mind, when you are shooting for that purpose.
Annnnnd… If you want to learn how to utilize Pinterest to bring traffic to your blog see my past post here for all deets.
5. DON’T SHY AWAY FROM IMPERFECTIONS
If you cook like I do (and hopefully, most people), then it’s full of imperfections. It’s what makes it beautiful, right? Don’t be afraid of photographing them. Especially when you are food blogging, you are telling a story. A little mess gives life to your photos.
I hope you enjoyed these styling tips as much as I enjoyed sharing them with you! Stay tuned for next week’s styling tips part 2 🙂 And if this grilled peach cauliflower pizza deliciousness looked good to you, check out the full recipe here on Katie’s blog!