Collaborating has been the heart and soul behind starting this blog. Since I work from home and mostly solo, taking a break to create with friends is always what I need to keep me inspired.
Two of favorite people to collaborate with are Katie Bressack & Gabrielle Norton. We’ve both collaborated individually before, but this time we brought all of our powers together. I posted a while back about having a platform to be more authentic and transparent, so I decided to show you some behind the scenes action of our wonderful collab series. Today, I’m sharing with you what I’ve learned in past collabs and how we’re using this to make this our best collaboration YET!
Taking pretty photos of eating is ALWAYS tough. This is all planned out and posed so we don’t look awkward, have food in our teeth, or don’t show Katie’s delicious food properly. We actually weren’t eating food at all here ;)”/> PS – Taking pretty photos of eating is ALWAYS tough. This is all planned out and posed so we don’t look awkward, have food in our teeth, or don’t show Katie’s delicious food properly. We actually weren’t eating food at all here 😉
I’m going to start off by a quick introduction of both of these fabulous ladies! Katie Bressack is an incredible women’s wellness coach. She offers some pretty sweet online programs (I’ve enrolled in her 5 day jumpstart and it was so, so awesome!) and she also offers one-on-one coaching.
Gabrielle Norton is an eco-chic wedding planner. She runs her pretty business at Cause We Can Events. I’ve worked with her on my launch party a few years back and she’s THE BEST! I’ve interviewed both ladies in my Creative Crush series here and here.
A little backstory – We all individually collaborated. Before, we both did similar things. Gabby and I came up with a couple DIY’s and then we both shared them via our blogs and social media. Katie shared recipes with me, which I styled, and Matt Schuck photographed, then we shared them both on our blogs and social media as well. These collaborations were so much fun and got our creative juices flowing, but I truly wanted to take it to the next level and have it make sense for everyone involved.
Since essentially we were all sharing the same content, if one person read one blog post they wouldn’t need to head over to the next person’s blog because it repetitive, right? Here’s how we’re doing things differently this time around.
Every week we will be sharing a post from our collaboration. To get my behind the scenes photo styling tips you must check it out here, to get the full recipe you’ll have to head over to Katie’s blog, to see the final styled product you’ll have to head over to Gabby’s blog. It’s more content coming your way and we’re all using our creativity in our most magical ways.
We honestly came up with these ideas sitting around mid-shoot dancing to Beyonce. We’re all pretty spontaneous and I believe this creates the most cultivating environment. I choose to collaborate with people who share differences, but have similar styles of working. Our differences weave together to create a productive, yet really fun space (dance breaks included).
To start our collaboration we had a phone call where we brainstormed about different ideas. We wanted to do something summery and Gabby had the idea of having a Kate Spade theme. I REALLY, REALLY have a serious love affair with stripes and so I was completely on board with this theme. I was totally into doing cocktails and desserts (because those are the two very best things in the world, am I right?) and Katie had amazing ideas on how to make these indulgent treats healthy.
From there, we all pinned on a secret Pinterest board. I’m such a huge fan of Pinterest, if you haven’t already figured 🙂 I utilize Pinterest for every client project I have, so it only makes sense to use it for something like this. Our board really helped us plan out what we visually wanted to accomplish and helped Katie come up with her recipe magic. Here is a screenshot of our board…
From there, we shared a google doc where Katie created the recipes and made a list of ingredients. What would anyone do without google docs, right? Gabby gathered our fabulous dishes from dish wish and other amazing props for our final table setting. I gathered last minute ingredients and other props to use.
Of course, with any photo shoot, nothing runs completely smooth, right?! As I was leaving the house, I packed my bags and camera and had a weird feeling I forgot something. I was in a rush so I just figured my mind was just in overwhelm mode. While I’m about 10 minutes away from our location, I realized I forgot my camera battery! AHHHH! Thankfully, Gabby had her camera so we used my lens and it was all ok. #gabbysavedtheday
We were so lucky to be able to shoot in Gabby and Katie’s friend’s beach bungalow. It was so beautiful and kind of felt like I was standing in my Pinterest home inspiration board. Location is always key when doing a collaborative styled shoot like this. The prettier the location, the less you have to hide and retouch and we got lucky with this one. A well-lit area is always ideal. The counters in the kitchen were a perfect bright white, so there was no need to bring backgrounds.
Besides having so much fun collaborating with friends, there’s a larger role that collabs play in my business. I learn a lot from these shoots. We all bring unique gifts and talents to the table, so I learn from each one of these girls. It’s fun to create just to create! Since there are no rules and no clients involved, it pretty much feels like a creative playground of freedom.
I really hope this inspires you to gather your friends and create amazing things. If you feel like you are in a creative slump, collaborations are the best medicine. Trust me on this one!
Stay tuned because good stuff is coming to you soon. To catch my weekly photo styling tips and more behind the scenes, make sure to come back next Wednesday for my first post in this fabulous collab series.