I am extremely excited to share my new “Creative Crush” series with you all. I am always inspired by awesome people making, doing, building and working at amazing things. Caitlin Bacher is one of those people.
I met Caitlin at my most favorite place – Instagram! She is the boss lady and founder at Little Farm Media where she does social media consulting for creative entrepreneurs. She’s killing it on Instagram where she weaves together social media tips with beautiful, colorful content (there’s a little slice of it up above).
WHAT IS YOUR STORY BEHIND YOUR COMPANY NAME?
The name grew from the idea that small, creative businesses are similar to little farms. They both are busy, productive, and continuously growing. Also, I get my hands dirty. And sometimes wear flannel. No overalls, though.
YOU MUST BE ON SOCIAL MEDIA, RIGHT?! 😉 WHERE CAN WE FIND YOU?
@littlefarmmedia on Instagram, Twitter, Pinterest, and Facebook. I try to provide a variety of content that is different for each platform. In order to see how I do that, you will have to follow me. On all the things.
WHAT WAS YOUR JOURNEY STARTING YOUR OWN BUSINESS?
Little Farm Media began as a full service agency, which means I did all the tweeting, posting, and engaging for other creative companies. I still provide this service, but now I’m really picky about who I will do this for. My consultation services have become more and more popular. They are really fun to do and watching clients have creative breakthroughs in real time is always exciting. I have even more new things coming in 2015. They are super duper top secret, so stay tuned…
YOU HAVE CREATED A PRIVATE FACEBOOK GROUP (THAT IS INCREDIBLE, BY THE WAY). WHAT ARE THE BENEFITS TO YOUR BUSINESS BY BUILDING A COMMUNITY LIKE THIS?
This group gives me direct insight into what my audience needs. Period. I am able to provide better consultations and create more relevant blog posts. I’m not going to lie, supporting a group like this is no easy task. It is time consuming, but incredibly rewarding for me and the members. The truth is, most creative biz owners are not willing to bare their souls on my public Instagram account. My private Facebook group (sign up here) gives them a place where they can be real about their social media challenges. Creatives are a naturally generous bunch, and more than willing to share their own successes with the group. We can all learn from each other. Sharing is caring, etc., etc.
WHERE DOES YOUR PASSION FOR WORKING WITH CREATIVES/MAKERS STEM FROM?
Creativity has always been a part of who I am: writing, molding, painting, photography, , drawing, weaving, crocheting, cross-stitching, cooking, etc. I like working with people who are brave, vulnerable, and willing to do the work. Creatives are all of those things.
WHAT IS YOUR BEST ADVICE TO SOMEONE WHO IS JUST STARTING OUT AND WANTS TO GROW THEIR SOCIAL MEDIA FOLLOWINGS?
Get help. Your time is valuable and shooting in the dark won’t get you anywhere. Ask a friend, look on Pinterest, or join my private Facebook group. There is no shortage of information out there. Be choosy about whose advice you take, especially if you’re paying for it. I would never buy services from a web designer who had a horrible website. The same is true for so called, Social Media Experts. Look at their social media. Is it engaging? Are they consistently gaining new followers? Do they have proficiency on the platforms that you are most interested in? Do they service businesses similar to yours?
DO YOU THINK IT’S BEST TO FOCUS ON 1-2 SOCIAL MEDIA PLATFORMS OR TRY TO BE ACTIVE ON ALL THE MANY SOCIAL MEDIA OUTLETS?
There is always a risk to putting all your eggs in one basket with any particular platform. On the other hand, if you spread yourself too thin it will not be a good look. Begin with the platform where you feel the most comfortable. Once you have achieved a reasonable level of success, move on to the next one.
WHAT ARE SOME OF YOUR FAVORITE ACCOUNTS TO FOLLOW ON INSTAGRAM? PINTEREST?
WHAT IS THE FUNNEST PART OF YOUR JOB?
Helping people “get” social media. Like, really get it. When I’m in the middle of a social media consultation and the clients bursts out, “Oh! NOW I get it.” That is music to my ears.
WHAT IS YOUR FAVORITE COLOR PALETTE?
Like you, I LOVE black and white. Pretty much my entire wardrobe is black, white, and grey. Unless you are an amazing graphic designer (which Jessica is, but I am not), it can look boring. So, I sprinkle in a little pink, blue, and yellow.
IF YOU COULD OFFER ONE PIECE OF SOCIAL MEDIA ADVICE TO CREATIVES, WHAT WOULD IT BE?
“Don’t compare your beginning to someone else’s middle.” – Jon Acuff