Pinterest is one of my favorite social media tools to drive traffic to my blog posts. It’s a major part of my social media strategy and I get more than half of my blog traffic from Pinterest! I wrote about it more in detail in this post here.
In order to make this whole thing work for you and your blog, you need to create branded pinnable graphics that you can input your own blog post titles on to be shared over and over.
If you’re asking yourself where the heck am I going to learn how to do that? Well, look no further because today I’ll be sharing how to create your own pinnable graphics and sharing some inspiration + guidelines to take the overwhelm out of designing.
It’s awesome to be able to work with a designer on all of this, but I know even some of my clients want to feel empowered to be able to create branding materials themselves. I’m all for outsourcing, but sometimes when a fabulous idea pops in your head you may not want to have to depend on your designer always and forever, which is why I’m sharing this + I have something special brewing in the future!
Ok, let’s get started!
USE OR ESTABLISH YOUR BRAND FONT + COLORS
In order to begin, you need to have your brand essentials established. This means a font + color palette you keep consistent throughout all your branding and marketing materials. You can read more on that here (color palette info), here (font palette), and here (font pairing)!
This is important to creating a brand image. You want your image to be able to visually stand for your brand when it’s alone (which it will be in the sea of 100’s of Pinterest images). With this said, you don’t have to use every single color in your color palette on each graphic. You just want your font + color combination to create an image that truly represents your brand.
Once you have that established, you can start creating templates. And you’re totally in luck because I have created a photoshop + illustrator template for you to edit on your own. Sign up below to grab your templates!
I would stick with at least 3 various templates because keeping just one can get repetitive. If the only thing you are changing on these templates is the title and the design stays the same then your graphics may be overlooked. People may think they have already pinned your image or read your post.
Make sure these images and graphics you create are vertical. I like to keep mine all the same dimensions – 4 inches wide by 6 inches tall. Vertical images show up larger and are way more likely to get repinned this way.
Another important detail to keep in mind is to make sure the text is legible and can be read easily from the tiny pinterest thumbnails. It may seem legible when you are creating these, but when you see it in your pinterest feed you may need binoculars to read it ?.
Last but not least, make sure you add your website on the bottom of the graphic. I believe this is the only time you should put your website on social media graphics. On Pinterest so many things are getting shared over and over and it’s great to provide viewers a little indication of where it is coming from. This isn’t to watermark your graphics.
IDEAS + INSPIRATION FOR CREATING TEMPLATES
There so many different ways you can create these. The trick is to make your graphics stand out and stay unique to your brand. Like I said before, you should create various templates, but make sure if you were to stick them all together in a row, they would look like part of the same family. Even inside these templates you can change the colors to add even more variation.
If you need a little extra inspiration to creating these templates then I totally have your back, sister! I’ve broken down 4 ideas you can use and tailor to your own branding.
This is one of my favorite ideas because it’s super simple and the less busy you can get with these the more they will stand out in the Pinterest sea. You can easily do this in Illustrator, Photoshop, or Canva by creating one rectangular shape and making that your brand color. Then create a triangular shape and make it the same color but you can drag your color picker (Illustrator, Photoshop, and Canva all have this) up so the color is a slightly lighter variation of your brand color. This creates subtle dimension.
Patterns are always my fav! It’s fun to create a pattern specifically for your brand. This can easily be done on Illustrator, Photoshop, or Canva. You can repeat shapes, create stripes (my personal fav), use a watercolor pattern, or anything else your heart desires. If you’re going to create a patterned template, make sure you put rectangles on top of it so your words can easily be read. You can either have a solid block or set a slight opacity to let some of the pattern peek through.
This one combines two of both worlds + can be created in seconds! You can either take your own photos or buy stock photos. This can be done by placing your photo underneath the color rectangle you create in either of the programs I’ve mentioned. Make sure you set the colored rectangle to an opacity so the photo comes through. You want to balance it out so your text is still legible while the photo is creating texture. Play around with the opacity until you see something you totally dig.
A photo background for your Pinterest graphics is probably my favorite (I know, I know I’m saying that for each of these!), but I really love using styled photos for Pinterest blog post title images.
Stock photos that are sold over and over don’t work best for this type of Pinterest graphic because other people may be using them and your post may be overlooked. They can work for the photo overlay because the design isn’t solely depending on the photo. If you can create your own than I totally encourage you to do so. You can also get in touch with me here, so I can work with you to create custom-styled photos for your brand.
Once you have those photos, make sure you’re leaving negative space to fit your post title and your website at the bottom. These types of pinterest templates are perfect for DIY and food bloggers. It’s best to take a photo of your finished project, get your post title on it and then you have the perfect, shareable image. If you want to know more about photo editing, I wrote a post about it here!
I’m beyond excited to hear how you used these tools + inspiration I shared with you. If you’d like to join me on a creative journey to learn to design even more beautiful graphics in your biz, be sure to check out my Adobe Illustrator Masterclass. Hope to see ya there, biz babe!