Pinterest is quickly becoming one of my favorite social media platforms (Instagram will always be my 1st love)… BUT Half of my website traffic comes from Pinterest & I’m now at 5.1k followers and fastly growing. With some patience and not a ton of practice, you can utilize it to drive traffic to your blog too. If you have a business and don’t blog yet, I hope you consider this strategy I am going to share with you.
The strategy I am going to share with you requires that you create content on a constant basis. If you don’t like doing that, then that’s totally ok. Not everyone has to blog to bring traffic to their site and if blogging is a chore for you then save yourself the time and pain because your audience will probably catch on.
Think about it like this – say you just have an average website 3-5 pages. You can all these pages optimized for SEO. When you blog you are creating individual links to your content that shows up on google. That multiplies your chances of spreading the seeds of your business out into the internet world.
Another alternative option for you could be to blog not as often and add contributors, which I plan to do in the next couple months.
Ok ready, Pinterest pros? I’m going to walk you through step-by-by step to work your blogging magic – Pinterest style!
CURATE REALLY AWESOME, BRANDED PINS + BOARDS
Think of Pinterest as your art show and you are an art curator. Don’t put random stuff that doesn’t belong. As much as there is awesome content on Pinterest, there is also some whack stuff on there too. Remember if you are going to use your Pinterest for business, don’t pin things off brand.
Also put yourself in your audiences shoes and eyes and pin what you think would interest them. Some larger companies are really awesome at this!
Free People’s Pinterest account has this down pat. They have got to know their customer so well that they have created boards for that fulfill their interests. They have board of mind and body, quotes, and festivals. They aren’t a health coach, or motivational speaker, or conduct festivals, but that is what their customer’s life is about. But again, they don’t stray too off from their company culture. You don’t see a board of website design, right?
PIN CONSISTENTLY + FIND RELATED PINS
This is important to build a following on Pinterest. If building your presence on here is important to you, commit to pinning every day about 50 pins, especially when you are first starting out. I don’t pin as often as I did in the beginning because my Pinterest keep growing on its own now.
Something that has saved me hours and hours of time is when you go to an individual pin that you like, keep scrolling down. You will see other boards that that pin is on and other related pins. You don’t have to go on a Pinterest treasure hunt to find good content. I do this strategy on the computer and on my phone.
You don’t need to spend hours and hours on Pinterest, although I admit I sometimes do. You just need about 20 minutes a day to go on a pin frenzy. I sometimes do this when I’m waiting in line or taking a quick break from a project. It’s pretty easy and I really enjoy it.
CREATE REALLY AWESOME, BRANDED BLOG POST TITLE IMAGES
This is where all the magic happens and the most important part of the formula. Make sure you create a compelling blog post title image to draw attention so it encourages click-throughs via Pinterest. You can do this via photoshop, illustrator, canva, pic monkey, etc.
You can even have a designer help you with building templates for these so you can just edit the text each time you post. I suggest having 3-4 unique designs so it’s not completely the same every time.
There’s a fine balance between straight-up boring repetition and consistent branded images. This can be best achieved by using your brand fonts & colors. I try to interchange mine with several graphics, then I use a stock photo occasionally.
HERE ARE A COUPLE OF MY RULES TO FOLLOW WHEN CREATING THESE IMAGES –
- Create either a square or vertical image (Notice how horizontal images come up in Pinterest. They are substantially smaller and don’t grab your attention as much as vertical or square images.)
- Don’t add too much white space or they will get visually lost.
- Make your title text is large enough to be seen and read as a Pinterest thumbnail in the feed.
- Make sure they all look cohesive so when someone glances at it, they recognize that is from your blog. This will create your unique brand image. A lot of people do similar things for these images, but create your own cohesive spin.
Here are some examples of my branded blog post title images.
Once you have created your post title images, place it in your individual blog post. I post it in the beginning, but you can really add it anywhere in the post. Then go to the individual blog post link and pin your title image. I know you’re wondering – what board should you pin it to? Well, that’s my next step…
CREATE AN BOARD THAT WILL HOUSE YOUR + OTHER’S BLOG POST TITLE IMAGES
Yay! Here’s where all your post title images will live! This is one of main focus points on my whole Pinterest strategy. I pin a lot of other articles for other relevant blogs. My board is called “biz tips and articles.” Check it out so you can see how it’s all set-up. I make sure I only pin images that are aesthetically pleasing because that’s important to my brand.
Make sure you are pinning things here that are relevant to your audience. I would never post something that I would never read nor would interest my audience. I pin with intention and curate really awesome content that I like to reference over and over.
My board is for blog post articles, but you can tailor it anyway to benefit your own content. For example, if you are a DIY blogger create a DIY board and use it in the same way.
I’ve been wanting to share this with you for some time now and felt it was appropriate since I just reached 5k followers. YAY! Make sure you’re following along to see my daily color & design inspiration on my Pinterest. And I recently featured 10 of my favorite other accounts to follow too. Happy Friday, friends!