When I first started on Instagram, hashtags were totally my thing. Butterfly clips were also my thing when I was 10, but that doesn’t mean they still have to be ?.
Hashtags are not any part of my growth strategy nor do I teach it as one. Hashtags do have a purpose, of course, but if you are using them in excess than they are working more against you than for you. I’ve noticed for the past two years that there’s an Instagram syndrome going around. That syndrome being the hashtag excessive syndrome!
UNSURE IF YOU SUFFER FROM HASHTAG EXCESSIVE SYNDROME?
- Are you using more than 4 hashtags in a post?
- Instead of hashtagging in your caption, you put your hashtags in a comment?
- You are using hashtags as a growth strategy?
- You feel without hashtags you won’t be able to grow a following?
If any of these are you, don’t worry and don’t be embarrassed. It’s totally ok and after reading this post you’ll know the true 411 on Instagram hashtagging. And if it makes you feel better when I first got on Instagram, I probably used 20 hashtags per post ?. Yikes!
HERE’S EXACTLY WHY HASHTAG OVERLOAD ISN’T WORKING FOR YOUR BIZ…
Hashtagging excessively = slight IG desperation! It’s kind of like saying my content isn’t worthy enough so let me put a novel worth of hashtags in hopes random people searching hashtags will find it.
Hashtags are visually a burden too. No one wants to see 100+ hashtags on a post. It’s like stuffing all these extra things into a caption that don’t need to be there in the first place. I also hear that Instagram has a limit of 30 hashtags! #thankyouIG
Instagram recently changed the way captions are viewed so that only 3 lines show up and you have to click “more” to see the rest. Yes, this works well for the hashtag addicted, but still don’t do it! When your followers click “more” don’t let them regret doing that.
OFTEN HASHTAGS DON’T TARGET THE RIGHT AUDIENCE ANYWAYS.
Obviously, #color #pink # workspace #entrepreneur are highly unspecific and if you get traction from really general hashtags like those, it will usually be from spammers or the wrong kind of people. When was the last time you found your most favorite instagram account through a super general hashtag?
Having a growth strategy that targets the right people is essential to gaining traction on Instagram. In my INSTA workshop, I teach 3, non-spammy, efficient strategies you can use to get the right people to you!
With all of this said, there are some amazing hashtags that are highly targeted for creative entrepreneurs, but use them sparingly. Here’s a couple awesome ones you can use if you’d like (remember ONLY use 1-3 per post) –
- #lovepluscolor (I’m a little biased on this one ?)
- You can also create your own brand hashtag to build an instagram community in your business (I also teach you how to choose one that works for you biz in my INSTA workshop.)
IF YOU’RE LIKE “BUT I PUT ALL OF MY HASHTAGS IN THE COMMENTS, THAT’S OK, RIGHT?”.
My answer to this is no because when you put them in the comments unless you are getting at least 3 comments immediately after posting (which would be the case if you are Beyonce ?) than your hashtag comment overload is even more visual than just putting them in your caption. This is actually worse.
Your instagram post gets the most eyes on it immediately after posting because it’s first photo in your follower’s feeds so that means the most views are seeing your hashtag overload right away. Eeeek!
HERE’S WHAT YOU CAN DO INSTEAD…
Instead of focusing on hashtags, focus on creating brilliant content that will make your talents and business shine in the best possible light. What content can you create that will fulfill your business purpose? Giving people a reason to follow you is how you will gain momentum on Instagram.
What is the purpose and reason you are giving your audience? Is it to inspire them? Share your knowledge of business + blogging? Giving your audience a unique perspective on life, business, animals, rainbows, etc? Get clear on your purpose, stop the hashtag overload, and start gramming your heart out!
DON’T PANIC, I GOT YOUR BACK!
Every time I tell people to stop hashtagging excessively, I almost always feel their sense of panic. They think their likes, follows, and Instagram traction will slow down and they’ll never be able to figure out another growth strategy without hashtagging the heck out of their posts.
If this is you – don’t fret because I totally have your back with all of this. This is why I have created my INSTA workshop to teach you exactly how to grow your own relevant audience.
The workshop’s enrollment closes soon, so make sure you jump on it before it’s too late.
HAVE ANY QUESTIONS ABOUT HASHTAGS INSTAGRAM? ASK ME IN THE COMMENTS! XO